Ecological Desing a strategie for a business pratice Dissertation

Ecological Desing a strategie for a business pratice - Dissertation Example Therefore it is but natural that the present product apart from displaying its host of unique features would also project the ecological design aspect of the product as an USP. Development of an eco design through research and subsequently incorporating the same in a business operation is the challenge faced by most companies. This general factors influencing eco design, the areas of change where eco design is applicable, the methods adopted by companies in introducing products and the manner in which an eco design is integrated with business operations form a part of this dissertation. Contents 1. Abstract 2 2. Contents 3 3. List of Illustrations 4 4. Introduction 5 5. Chapter 1-Factors Influencing Eco design adoption 6 6. Chapter 2- Applicability of Eco-design 8 7. Chapter 3- The Basic Methods and systems developed 10 by companies to produce Eco-Designed Products. 8. Chapter 4- Different Eco-Design Strategies adopted by 14 Business organizations as form of marketing Strategy 9. Cha pter 5- Effectiveness of Ecological design- a survey 15 10. Chapter 6- Analysis of an Eco Design manual 18 11. Chapter 7- Examples of Eco-Design adopted by Multinational Companies and Smaller Organizations 22 12. Conclusion 25 List of Illustrations 1. Fig 1- A holistic design foe eco-design focused tools. 7 2. Fig 2- The role of eco-design 8 3. Fig 3- Checklist for eco design in advanced estimation company 11 4. Fig 4- Levels of environment product innovation 13 5. Fig 5- Energy consumption growth index compared to GDP 23 6. Fig 6- Importance in buying green as perceived by customers worldwide 25 Introduction Eco-Design is the design and development of products that are both environment friendly and economically viable. The word derives its origins from the concept of a synergy between design, economy and ecology. (Miriam Borchardt, Leonel A.C.Poltosi, Miguel A Sellito and Gianfraco M.Pereira, 2009) A design which is able to satisfy all three requirements in an effective manner is s aid to be a successful eco-designed product. With the world globalising at a fast rate there has been a rapid increase in the both the demand and consumption of goods. New players emerging and competing in the global market, has put a severe strain on the available natural resources and the idea of creating a environment friendly product has been relegated to the background. The three basic issues that an eco-design addresses are (1) Reduce the consumption of non-renewable resources (Fuller Buckminster, 2002) (2) Manage the existing renewable resources more effectively (3) Design products that are environment friendly and do not pollute the environment in any manner. (Eco-Design: European State of the Art, 2007) Chapter 1 Forces Influencing Eco-Design Adoption The forces influencing Eco-Design adoption by companies are categorized into external factors and internal factors. The external factors are as follows (1) The new age customer is getting more information regarding the dangers of environment pollution. He is thus getting more informed regarding the choices he can make while selecting a product. Thus he is able to demand products that are safe and environment friendly which leads to a direct pressure on companies to come up with innovative and eco-friendly solutions to their products.( Murphy J et al, 2007) (2) A government that is sensitive to the concerns of the environment shall bring out laws, stipulations and guidelines within which a product needs to function. Adherence to